Feature on an organic vineyard in Belgium

Chicago Booth’s magazine commissioned Phil to look at an organic vineyard launched by three MBA graduates from the business school. He spoke to the founders: Michel Schoonbroodt, Didier Jacques, and Philippe De Prins about their decision to embark on the project after each had enjoyed a successful careers in finance over the previous decades.

They told him about the five years of hard work, the ups and downs in the journey, and how their experience and knowledge acquired at Chicago Booth helped them achieve success.

The first harvest at the organic vineyard yielded 6,000 bottles of still and sparkling white wine in 2020. One of those wines, called Les Rémouleurs, or “knife grinders,” is on the wine list at La Canne en Ville, a Brussels restaurant with a Michelin star. The vineyard will host the Family Day of the Booth Alumni Association on September 11, 2021.

Asked what advice he has for recent Booth graduates, Schoonbroodt says: “Don’t be afraid of doing something new. It’s only difficult the first time: the second time will be easier, and the third time easier again.” The article is here.